Connie Diiamond’s Media Day
Location: Coco Studios Atlanta, GA
Date: January 24, 2024
Time: 7:30 PM - 12 AM
Role: Marketing Coordinator
Organizer: In partnership with RouteRunna x Def Jam
Attendees: 150
V.I.P: 15
About Connie Diiamond
Connie Diiamonds, a rising star and Def Jam recording artist, hails from the vibrant streets of the Bronx, NY. Known for her raw energy and unapologetic style, she’s making waves in the hip-hop scene with her debut hit single, “Ghetto & Ratchet.” The track gained even more momentum with a powerful remix featuring legendary rapper Remy Ma, amplifying Connie’s voice as one of the next big names in the industry.
In promotion of her single, Connie recently brought her talent to Atlanta, GA, where she made her mark through a series of high-profile appearances. During her visit, she connected with fans and industry insiders, stopping by several major radio stations, including Hot 107.9, and visiting local universities, further solidifying her presence as a force to be reckoned with in the music world.
Event Details
As the Event Coordinator, I handled guest experiences, including a full bar and red carpet interactions, while managing RSVPs through Eventbrite. I also led email marketing and social media promotion to drive attendance and secured media coverage from key outlets.
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Red Carpet: Coordinated talent schedules, media interviews, and guest interactions to create a smooth carpet flow.
Meet & Greet: Guests had the opportunity to interact closely with Connie Diiamond, taking personal photos and videos with the artist, and creating memorable experiences.
Service Bar: Provided a full bar for guests, enhancing the event experience.
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Eventbrite Management: Utilized Eventbrite for registration, simplifying the RSVP process and ensuring a smooth guest check-in experience.
Email Marketing: Developed and sent a series of email blasts targeting influencers, media, and potential attendees. Over the course of two weeks, I provided event details, artist highlights, and reminders to maximize attendance.
Social Media Promotion: Leveraged Connie’s and affiliated brands’ social media platforms to announce the event, share updates, and drive traffic to the RSVP page. This included countdown posts, event highlights, and teasers of her collaboration with Remy Ma.
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Over 10 media outlets attended to capture footage of Connie,
Q&A section: Organized for media outlets that signed up, giving them an opportunity to engage with the artist.
Press: Ensured coverage from top Atlanta media outlets, enhancing the event’s exposure.
The Elevate Your Growth Podcast, Media Girls Network, Fhgh Podcast, Hellz Shot It, JBeanz912, YBRichP__, Game Over Host, Shauni B Media, JustMoPeriod, Big_Skiddlez,