Junkie Life Branding Shoot
Location: Columbia, SC
Date: December 28, 2019
Time: 12:30 PM - 4 PM
Role: Marketing Coordinator
Models: 5
About Junkie Life Brand
Junkie Life is more than just a clothing brand—it’s a lifestyle that embraces individuality and bold self-expression. Founded by five college students from Claflin University who shared a passion for rapping and producing music, Junkie Life began as a way to create something authentic that represented their culture. The brand initially gained attention for its exclusive crew necks, quickly becoming a staple on campus and beyond.
Event Details
As my role as Creative Director for Junkie Life Brand Shoot, I implemented a comprehensive strategy to revamp the brand’s online presence and enhance consumer engagement:
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I restructured the brand’s Instagram page to improve consumer engagement and streamline navigation. This included:
Optimizing the Bio: Edited the bio to clearly reflect the brand’s identity and added direct links to the merchandise for easy access.
Enhanced Communication: Implemented a seamless way for consumers to contact the team directly, fostering better interaction and customer service.
Content Curation: Removed outdated or irrelevant content to maintain a cohesive brand image and ensure that every post aligned with Junkie Life’s message and style.
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Target Audience: (ages 23-59)
Region: Orangeburg, SC, Charleston, SC, Charlotte, NC, Greenville, SC
• Creative Direction: Developed a vision for the shoot that aligned with the brand’s identity, selecting models and styling them to represent the lifestyle and aesthetic Junkie Life best promotes.
• Location & Setup: Chose visually striking locations that complemented the brand’s urban, authentic appeal. Managed the shoot setup to ensure all elements—lighting and backgrounds—enhanced the product’s presentation.
• Content Utilization: The resulting high-quality images were strategically used across social media platforms, with posts optimized for engagement and conversion. Additionally, the content was integrated into promotional materials such as website banners, newsletters, and product descriptions to drive sales.
• Brand Cohesion: The photoshoot reinforced a cohesive brand narrative, helping to solidify Junkie Life’s presence in the market by consistently showcasing the crew necks in a visually appealing and professional manner.
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Built a user-friendly e-commerce platform on Bigcartel.com to facilitate online sales. The website featured:
Size Chart: Clear product descriptions, including a detailed guide on how to properly select the correct size.
Navigation: Easy-to-navigate pages, making the shopping experience more efficient for customers.
Contact: Created a contact page to make it easier for consumers to contact clients.
BTS of Branding Shoot
I carefully paired each model with the perfect merchandise to match their style, managed the shoot's timeline to stay on schedule, and provided detailed guidance on poses to highlight the clothing in the most visually striking way.