Benny the Butcher Media Day
Location: Coco Studios Atlanta, GA
Date: November 9, 2023
Time: 8:00 PM - 11:00 PM
Organizer: In partnership with RouteRunna x Def Jam
Role: Event Coordinator
Attendees: 150
V.I.P : 20
About Benny the Butcher
Benny The Butcher, a Def Jam recording artist from Buffalo, NY, is one of the most respected voices in modern hip-hop. Known for his gritty lyricism and authentic storytelling, Benny has solidified his place as a key figure in the underground rap scene. His music reflects his street experiences, delivering raw and vivid narratives that resonate with fans worldwide. As a member of the Griselda collective, alongside Westside Gunn and Conway The Machine, Benny continues to push the boundaries of East Coast rap while maintaining a loyal fanbase.
To promote Benny The Butcher’s new project, "Everybody Can't Go", which dropped on January 26, 2024, and his feature on 2 Chainz & Lil Wayne's collaborative album, "Welcome 2 Collegrove", specifically on the track "Oprah & Gayle".
Event Details
-
Cash Bar: Guests enjoyed drinks, with a fully operational cash bar available throughout the event.
360 Photo Booth: An interactive booth that allowed guests to capture unique photos with a custom-branded photo overlay, adding a personalized touch to the experience.
Red Carpet: A red carpet welcomed Benny and attendees, creating a high-profile arrival experience.
-
SplashThat Integration: Used SplashThat to create a custom RSVP form for guests and media, making the registration process seamless. Additionally, I utilized the platform to send out email blasts for two weeks leading up to the event.
Email Blasts: Sent weekly email updates to guests for two weeks, with frequent reminders during the final week leading up to the event.
Direct Invitations: Reached out to key influencers and media figures to secure their attendance, amplifying the event’s visibility.
-
Media Attendance: Over 10 key media outlets attended, ensuring extensive coverage of the event and Benny’s latest projects.
Q&A Session: Benny engaged the media and audience, discussing his new project, his feature on "Welcome 2 Collegrove," and his career, providing deeper insight into his creative process.
Check out the Instagram links below to view photos and videos from attending media outlets.
mrflixit, livewithcarishanews, praisestothemostfly, ztovtv,carishathediva, nettatakeover, teamrouterunna, jayykayybee, porchemadre, splashysha.
